Senior Marketing & Brand Strategist
Brand Strategist · Creative Director · Growth Marketer
A results-driven marketing professional with 5+ years building iconic brands across East Africa. I turn bold ideas into measurable growth — from Nairobi to the continent.
// Who I Am
I believe great brands are built at the intersection of culture, data, and bold storytelling.
Born and raised in Nairobi, I grew up watching brands like Safaricom and Equity Bank transform not just markets, but lives. That inspired me to pursue a career where creativity meets commerce.
Over 5 years, I have led campaigns across FMCG, fintech, real estate, and hospitality — managing multi-million-shilling budgets, building teams, and consistently delivering above-target results.
// What I Do
From boardroom strategy to campaign execution — I operate across the full marketing spectrum. My work blends brand thinking with performance rigour, cultural intelligence with global best practices.
// Work History
Led the end-to-end rebranding of M-PESA's consumer-facing products across 7 African markets
Managed a KES 450M annual marketing budget with 98% utilisation efficiency
Directed a 24-member cross-functional team spanning creative, digital, PR, and events
Oversaw integrated campaigns achieving average 35% above-target brand recall scores
Negotiated and managed KES 120M in media buys across TV, radio, OOH, and digital
Championed Safaricom's youth engagement strategy, growing 18–35 segment NPS by 22 points
Presented quarterly brand health reports to C-suite and board stakeholders
Developed and executed Equity Bank's digital-first marketing transformation roadmap
Grew social media following by 280% across platforms in 18 months, reaching 1.2M followers
Launched the EazzyBanking app acquisition campaign — 400,000 downloads in 90 days
Managed agency relationships with Ogilvy East Africa and Scanad for ATL campaigns
Built and deployed a CRM-driven email marketing programme with 42% open rate
Led the Kenya Financial Inclusion Conference sponsorship activation — 15,000 attendees
Coordinated pan-African campaigns in Uganda, Tanzania, and Rwanda
Created go-to-market strategies for NMG's new digital subscription products (Nation.Africa)
Developed audience segmentation models that reduced CPL by 38% for digital campaigns
Collaborated with editorial teams to align brand voice across 12 NMG media properties
Managed social media content calendar generating 8M+ monthly impressions
Led re-positioning of Nation.Africa from newspaper to multi-platform media brand
Produced weekly performance dashboards and presented insights to senior leadership
Supported execution of flash sale campaigns generating over KES 50M in GMV per event
Managed vendor marketing partnerships with 30+ FMCG and electronics brands
Assisted with influencer briefing and content approval for seasonal campaigns
Tracked campaign performance metrics and compiled weekly reports for the marketing director
Coordinated in-app banner design briefs with the creative team
// By the Numbers
Directly influenced over KES 2 billion in revenue through brand and performance marketing campaigns across Safaricom and Equity Bank.
Grew Equity Bank Kenya's combined social media following by 280% in 18 months through data-driven content and paid amplification.
Consistently delivered 35%+ above-target brand recall across Safaricom product campaigns measured by independent brand health trackers.
The EazzyBanking app acquisition campaign achieved 400,000 downloads in its first 90 days — 60% ahead of the original target.
Led M-PESA marketing campaigns simultaneously across 7 African markets, ensuring brand consistency while tailoring local messaging.
Won 3 Pitcher Awards for Marketing Excellence (2022, 2023, 2024), recognising best integrated campaign in financial services.
// Qualifications
// Get In Touch
Let's talk about your brand. I'm open to full-time roles, freelance strategy projects, and speaking engagements.
// Vouched For